The brands I have led and supported.

OMY

CEO France and United States · 2024–2026

EBITDA ×3 in 2025

From a children's colouring company to a desirable brand for kiddults: financial and cash restructuring, reorganisation, collection and iconisation strategy. Deals with Chinese partners, experiences at Selfridges and Galeries Lafayette, travel retail with Selecta. Revenue +30% since 2024, executive committee, LBO preparation.

Marine Serre

COO · 2021–2023

Revenue +25 to 30% a year

Operations director of a Parisian fashion house: 110 people, executive committee, new organisation, Bpifrance support.

Majestic Filatures

Interim brand director · 2023–2024

New brand platform

9-month mission: brand DNA, art direction of shoots, e-commerce, communication, retail communication and windows.

Nike

Brand architect · Paris, Amsterdam, Portland · 2006–2014

A $500M business

Eight years making sneakers a global cultural phenomenon. Sport Culture Manager, merchandising, brand director: 3-year product strategy across several categories, link between European markets and design in Portland, coordination of wholesale, concept stores, key accounts and digital. Sport becoming lifestyle for young people, women and urban communities.

Examples: Nike Women “Make Yourself” campaign (2011), Nike x FFF x colette “The Away Project”.

The 2010s sneaker phenomenon: Sneakersmania (Journal du Luxe), the sneakers that defined the decade (Hypebeast), the 10 most influential sneakers of the 2010s (House of Heat).

Ralph Lauren

Brand director Benelux · 2015–2017

Brand leadership

Leading the brand for Belgium, the Netherlands and Luxembourg.

Sephora

Consulting

Retail and Gen Z

Retail transformation and bringing Gen Z into the teams.

American Vintage

Experiential lead creative

AMV Tour and AMV Camp

Designing and running brand experiences: the American Vintage tour and camp.

See photos of the AMV Experience Tour (Say Who, 2018)

Catimini

Consulting

Opening China

Brand platform and support for entering the Chinese market.

Umbro

Consulting

Repositioning

Repositioning of the brand and the collection.

Laulhère

Executive advisory

Supporting a new CEO

Supporting a new CEO taking office at France's last historic beret maker.

Groupe Xavier Marie

Strategic consulting

Building a fashion group

Supporting Xavier Marie's group project after the acquisition of Paule Ka, Noname, Freelance, Bonton and Le Petit Souk: retail, new brand strategies, collection, images and communication.

Laboratoires de Biarritz

Advisor to the acquiring investor · 2019–2020

Repositioning after acquisition

Supporting the investor who acquired the brand: brand strategy, overhaul of ranges and packaging, distribution network, image strategy and art direction.

Kering

E-commerce fashion buyer, Europe

Early days in digital luxury

Fashion e-commerce buying for Europe.

Reebok

Lifestyle key account manager

Lifestyle key accounts

Developing lifestyle key accounts, then part of the Adidas group.

Résilience

Co-founder and communications director

2,500 jobs

National project to relocate textile production in France within the social and solidarity economy, with factories opened.

Cartels Paris

Co-chair · 2023–2025

Artist residency

Co-chair of an artist residency in Paris.

Ground Control

Co-organiser · 2022

Exhibition “La bifurcation dans la mode”

With Le Beau Monde: nine artists selected from 450 applications, a residency at Maison d'Endoume in Marseille, then an exhibition at Ground Control, Paris.

ESMOD

Lecturer since 2024

Emotional marketing

Teaching emotional marketing to future fashion professionals.